Zook and the art of reinvention

If you haven't picked up a book titled Unstoppable by Chris Zook, do it now. You don't have to read the rest of this post but here's the abstract if you insist.

Over the next decade, nearly three out of four companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition, facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth.